Kitchen & Bath
No Payments, No Interest for 6 Months*
Middlefield, Ohio, February 2004- KraftMaid Cabinetry has been selected as the cabinetry
product partner for ABC's hottest new "reality" series, Extreme Makeover-Home Edition. After an
incredibly successful pilot that garnered an 8.1 rating among women 25-54 and total viewership of
10.8 million households, ABC will debut the show in its regular time slot, Sunday, February 15th at
8:00 p.m. E.S.T. ABC will air the series for the remainder of the 2004 season and KraftMaid Cabinetry
will provide the cabinetry for every show.
Extreme Makeover Home Edition is a new reality seriew that showcases a total home makeover. Once
a home location is chosen, ABC crews show up on site the first day of filming, tell the family they
have won, send them on a lavish vacation and then proceed to strip the house down to studs for a total
makeover. The entire makeover is completed in one week, with the family returning to a new and
much improved home.
KraftMaid is an integral part of every show. A KraftMaid designer has been on-site with the ABC
crew during the scouting phase for each home and worked closely with show designers to determine
how to remodel the kitchen and what the final design should look like. Orders are carefully coordinated to deliver during the second day of filming on location. KraftMaid will receive on air exposure and viewers ill be directed to www.abc.com for the product shown on each program.
"This is a terrific publicity opportunity for KraftMaid and for KraftMaid customers," said Don
Burgess, Executive Vice President of Marketing for KraftMaid. "Partnering with such a wildly
popular show in a prime time environment on one of the nation's leading television networks will
generate unprecedented exposure for the KraftMaid brand."
In addition to provide product, KraftMaid will be running a national :30 advertisement on Extreme
Home Makeover when it makes its debut to its Sunday, 8:00p.m. time slot on February 15th.
Founded in 1969, KraftMaid Cabinetry, Inc. is the largest semi-custom cabinetry manufacturer in the
U.S. The company's headquarter and 1.75 million square feet of manufacturing facilities are located
at two plants in Middlefield, Ohio and on e plant in Orwell, Ohio. The company employs more than
3,100 people nationwide.
Food for thought for your new kitchen
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